Owner/Creative Director/Writer


An award-winning Creative Director/Writer, Sam is also an experienced director and producer. As a creative director, she's been instrumental in the creative development of campaigns for brands including Serta, Motorola, American Express, and Spanx. As an Executive Producer, she has worked on multiple campaigns for Culver's Restaurant, Four Season's, Yakult and Silk.

Whether it's managing logistics and budget, or communicating and developing impactful, breakthrough messaging, her experience spans film, branded content, tech, documentary film, fashion, and education. Sam is also an experienced conceptual art director and copywriter. 


Passionate about non-profits, Sam has developed and directed campaigns for Boys and Girls Club,A Place Called Home, Inside Out, and Participant Pictures. Her creative direction for United Way Chicago entitled "We're All Connected," earned her the prestigious Gold Hugo Award.


In addition to her advertising experience, Samantha had a successful career in the entertainment industry, which began under the mentorship of David Geffen at his venerable record label, Geffen Records working with artists Nirvana, Guns 'N Roses, and Aerosmith. She went on to become Creative Director at Gramercy Pictures (now Focus Films.) Samantha’s creative vision brought prominence to such independent features as Dead Man Walking, Fargo, The Usual Suspects, and Four Weddings And A Funeral. She continued her run of hits at Fox Searchlight with Waking Ned Devine, and Boys Don’t Cry before moving to Universal Pictures as Senior Vice President of Marketing and Advertising. Segueing to commercial advertising in 2004, she went on to run Foundation Content, the production/editorial powerhouse she co-founded in Chicago with James Lipetzky, before the duo rebranded in Los Angeles as Wild Bill Creative in 2017.


Sam's first book, BLIND PONY As True A Story As I Can Tell, will be published March 15, 2021. Publisher's Weekly calls it "Unforgettable and raw." Kirkus Reviews raves, "Hart is a gifted storyteller. The book is available for pre-order at




A multi-disciplined creative, James LIpetzky, is well-versed in narrative storytelling through both directing and editing.  His ability to connect with and engage his subjects to make them feel comfortable - credible and real - all while the cameras are rolling, make him an excellent choice for real people, documentary film, and high end productions that need to feel authentic.


His branded content and traditional advertising work has been sought out by brands including Serta, 3M, Sony, Microsoft. Motorola and Verizon.


His first feature film, SWEET DREAMS DRIVING SCHOOL, was a hit on the festival circuit early in his career. For his first documentary feature, LICENSE TO OPERATE, James spent nearly a year in South Central Los Angeles delving deep into the lives and stories of the film’s subjects witnessing the power of the LTO to effect change within the community. The film, co-produced by Pete Carroll, debuted at SIFF, and has played in festivals across the country, winning the Best Documentary Award at the Highland Park International Film Festival. 


Other documentary-style films directed by James include a series of films for the launch of the  MUSEO MAYA DE AMERICA in Guatemala. SPENT: SPOTLIGHT ON CHANGE, is a series of ten short films James directed and edited for American Express that examine the plight of Americans unable to participate in the mainstream financial system. The thought-provoking series expanded the conversation begun by the Davis Guggenheim-produced film Spent: Looking For Change. Lipetzky says of the short film he directed and edited celebrating the life and architecture of Chicago architect and bon vivant, Benjamin Marshall, "I lived Chicago for many years and never knew who the magician was behind some of my most favorite landmark buildings."

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