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EP/Creative Director


An award-winning writer, designer and producer, Samantha Hart has had a successful career in the entertainment industry, which began under the mentorship of David Geffen at his venerable record label, Geffen Records working with artists Nirvana, Guns 'N Roses, and Aerosmith.


She went on to become Creative Director at Gramercy Pictures (now Focus Films). Samantha's creative vision brought prominence to such independent features as Dead Man Walking, Fargo, The Usual Suspects, and Four Weddings And A Funeral. She continued her run of hits at Fox Searchlight with Waking Ned Devine, and Boys Don't Cry before moving to Universal Pictures as Senior Vice President of Marketing and Advertising.


Segueing to commercial advertising in 2004, she went on to run Foundation Content, the production/editorial powerhouse she co-founded in Chicago with James Lipetzky, before the duo rebranded in Los Angeles as Wild Bill Creative in 2017.


Passionate about non-profits, Sam has developed and directed campaigns for Boys and Girls Club, A Place Called Home, Inside Out, and Participant Pictures. Her creative direction for United Way Chicago entitled Clothesline earned her the prestigious Gold Hugo Award.

Sam's first book, a poignant memoir, "Blind Pony: As True A Story As I Can Tell." ranked as a Quarterfinalist in the prestigious BookLife Prize. Ms. Hart is currently writing a novel she hopes to publish in 2024.



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James began his career as an editor in Chicago, becoming a sought after editor, collaborating with some of the most prestigious directors in the business, such as Zack Synder, Errol Morris and Tarsem for the biggest brands. That experience led James to broaden his focus to directing.

"When I direct, I bring my editorial skills behind the camera. I know what I need to make the edit sing."

James is versatile in his approach, allowing him to take on wildly divergent projects for brands including Serta, 3M, Sony, Microsoft. Motorola and Verizon. 

James' first feature film, SWEET DREAMS DRIVING SCHOOL, was a hit on the festival circuit early in his career. His documentary feature, LICENSE TO OPERATE, co-produced by Pete Carroll, debuted at SIFF, and has played in festivals across the country, winning the Best Documentary Award at the Highland Park International Film Festival. 

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