James Lipetzky


o 424 238-0381 ext 102

c 310 430-2883

Since the release of his documentary, film LICENSE TO OPERATE, James Lipetzky has become the go-to director for real people/documentary style filmmaking from brands to entertainment. While working on “License To Operate,” Lipetzky spent nearly a year in South Central Los Angeles delving deep into the lives and stories of the film’s subjects and witnessing first hand the power of the LTO to effect change within the community. The film has played in festivals across the country, winning the Best Documentary Award at the Highland Park International Film Festival.

This multi-disciplined creative is well-versed in narrative storytelling, documentary/real people style directing as well as high-end spot work. James possesses an uncanny ability to connect with and engage his subjects to make them feel comfortable - authentic and real - all while the cameras are rolling. As a result, James brings a tremendous combination of craft and compassion to the screen.

A true filmmaker, James often handles the editorial for his films himself.  He enjoys directing  documentary-style films such as the films he created exploring and celebrating the Mayan culture in conjunction with the upcoming opening of the MUSEO MAYA DE AMERICA in Guatemala  and “SPENT: SPOTLIGHT ON CHANGE,” a series of ten short films for American Express examining the plight of Americans unable to participate in the mainstream financial system. The thought-provoking series expands the conversation begun by the Davis Guggenheim-produced film “Spent: Looking For Change.”

James' versatility often finds him behind the camera directing  high end commercial work,  including branded content and traditional advertising for an extensive roster of clients and brands including  Serta, Culver's Restaurant, 3M, Sony, Microsoft. Motorola and Verizon.

Samantha Hart
Executive Producer/Creative Director


o 424 238-0381 ext 101

c 310 980-4499

An award-winning Creative Director/Writer, Sam plays the dual role of Executive Producer. She's been instrumental in not only the execution but also the development of campaigns for brands including Serta, Motorola, American Express and Radical Skincare. With a proven track record of communicating and developing impactful, breakthrough messaging her experience spans branded content, film, tech, documentary film, fashion and education. She is passionate about non-profits and has worked on campaigns for United Way, Boys and Girls Club, A Place Called Home and Inside Out among others.

She served as producer of the documentary feature LICENSE TO OPERATE which debuted at SIFF and won Best Feature Documentary at the Highland Park Film Festival.

Samantha is also an experienced conceptual art director and copywriter. Either working independently or collaborating with a team, Sam brings a unique perspective to every project. 

In addition to her advertising experience, Samantha had a successful career in the entertainment industry, which began under the mentorship of David Geffen at his venerable record label, Geffen Records working with artists Nirvana, Guns 'N Roses and Aerosmith. She went on to become Creative Director at Gramercy Pictures (now Focus Films). Samantha’s creative vision brought prominence to such independent features as “Dead Man Walking,” “Fargo,” “The Usual Suspects,” and “Four Weddings And A Funeral.” She continued her run of hits at Fox Searchlight with “Waking Ned Devine” and “Boys Don’t Cry” before moving to Universal Pictures as Senior Vice President of Marketing and Advertising.

Ms. Hart won the prestigious Gold Hugo Award for United Way and Key Art Awards for film campaigns FARGO, DEAD MAN WALKING and USUAL SUSPECTS.