Whether it’s hidden camera or surprise, Wild Bill brings a spontaneous energy to this genre capturing fun, authentic smiles and reactions. We’ve done it for McDonalds, Culvers, Gold Star Chilli and this project for Silk. We were tasked to bring Monday Night Football fans together in a local bar and unknown to them, fed them vegan appetizers and entrees to show them Monday nights could be Meatless Mondays. Everyone walked away happy and with a full tummy.